Close your eyes and imagine a Neon Blue Polar Bear. Keep your eyes closed until you can see it in your mind.
OK – Did you see it?
Well, now try again, except this time, do everything except imagine a Neon Blue Polar Bear. You can think about anything, but do not think of any anything Neon Blue or anything that looks like a Polar Bear.
And now, you understand why a Neon Blue Polar Bear. You are thinking of it right now, aren’t you.